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Related Pages: Traffic Exchange Reviews Traffic Exchange List HitExchangeNews 'Award of Excellence' Winners affiliate funnel's Unranked TE List TrafficExchangeTactics TE Index Blog Traffic Exchange Exposed Squidoo's 'Best Traffic Exchanges'

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Hits, Clicks and Misses: The Traffic Exchange Experience by Jon Olson ©2007

In a nutshell, web traffic exchanges (often shortened to TE's) are just one among many methods the webmaster will want to employ to get a website or webpage some exposure. Traffic exchanges are a form of advertising cooperative. Basically, you look at other people's web pages and other people look at yours. Traffic exchanges can be used to promote anything. I've seen everything from book stores, arts and craft stores and Ebay pages to political campaign (during elections) web sites, religious materials, and personal homepages. Though not everyone is always trying to sell you something, a lot of what you will see are affiliate programs—where, for instance, person A gets rewarded by person B's purchase from person C.

The best way to see how TE's work is to actually get an account at one of them and start "surfing" and reading their FAQs. Go and download a multi-tab browser (like Firefox) so you can surf about three or four TE's at a time. Don't worry if you don't already have a webpage of your own yet, just join an affiliate program or payment processor to promote until you learn what TE's are all about and if they are for you. If you have a PayPal account you already have a webpage you can promote.

As stated earlier, traffic exchanges can be used to promote anything.

TE's work best in concert. A successful campaign will likely consist of the site you are promoting getting shown on at least a dozen exchanges simultaneously for at least two weeks. You don't have to spend a dime to see results, however, the more you are willing to spend on hits and upgraded memberships the less you will have to work. TE's are able to stay in business simply because many choose to enhance their campaigns by spending a little money. A few minutes (or more, if you can) of this every day for a few months, saving your pageview credits up, will net a nice ad campaign.

Those serious about using traffic exchanges to their potential do not just rely on a single source for information. Expose yourself to different opinions and perspectives. Features and interface details important to me, I have found, seem entirely irrelevant to others. In the spirit of cooperation so we can all make it, another fellow in the industry, Jon Olson, wrote a great book about his experiences as a TE user and owner called Hits, Clicks and Misses: The Traffic Exchange Experience which I recommend you purchase a copy of, and in addition publishes the free TE news weekly HitExchangeNews you are sure to find useful. As its intent is the same as this page's, I cannot help but recommend a free subscription. Please tell him that you heard about it from me. Sign up at NetMarketingForum and actively participate in the ongoing conversations. Another awesome resource worth bookmarking is Tim Linden's Blog and his series of interviews with TE owners.

What you really want is to have most of your traffic automatically generated for you. When people sign up for these programs under you, you receive a percentage of the pageview credits they earn. By signing up lots of people under you, you have all the credits you need rewarded to you for introducing new people to the exchange. An array of traffic exchange accounts adds up to a very powerful traffic generating machine that will inevitably get results. You can promote anything without having to deal directly with another person. Soon, campaigns that once took days or weeks clicking up pageviews now take a few short minutes changing target links in your accounts.

Since it's reasonable to think that a traffic exchange member might be in the market to join another TE, I use traffic exchanges to promote traffic exchanges. I send the traffic from the few dozen or so programs I belong to, to the page you are looking at now, at the top of which has a listing of those same few dozen programs. So pageviews from all the TE accounts go to a page that advertises those TE accounts (which is the page you are reading right now), generating referrals. Those referrals generate more pageviews which get sent to the TE page, generating still more referrals. It becomes a chain reaction.

Web traffic exchange owners have an obligation not only to their livelihood but to their members to increase not only the quantity but the quality of the pageviews their TE delivers. Hey TE owners, instead of adding the next bell or whistle that distracts from the mission of the TE, consider implementing the following ideas for a more effective, exciting exchange:

• Commoditize It! — The TE of the future allows members to buy and sell credits on a relatively open market. These traffic markets will be the feature that adds true excitement to traffic exchanges of the future if, in the following order of importance, they (1) make the sorting subroutines accurate and the display of prices and availability relevant, (2) make trading accessible to people of all economic stature, (3) commoditize it all; pageviews, banner impressions, banner clickthroughs, text links, etc.
• Make Sure the Surfer is Paying Attention — Please read the Future of GPTREM, the same applies here. HitBandit is the current leader in this area.
• Member Base Filtration — Please read the Future of GPTREM, the same applies here
• Regionalize — One should be able to specify that their web page is only applicable to people in a certain burrough/neighborhood, city/town, county, state/province, nation, and/or globally, and, if they want, assign weight or preference to those categories. This would bring traffic exchange to the mainstream. People could see ads for the pizza place down the street. National companies test-marketing grocery store products in limited metropolitan areas could focalize web advertising thousands of times better than they now do television ads. To combine this pointer with the previous, a lutefisk company anywhere in the world could filter the member base against a list of Skandinavian last names, and then filter out again everyone not living in the Ballard neighborhood of Seattle.
• Internationalization — Please read the Future of GPTREM, the same applies here
• Zero Tolerance for Popups — I hate popups. You should ban them outright.
• Use Usernames — I don't like it when programs use ID numbers or e-mail addresses to refer to me. I am either 'dotcomboy' or Rodney, not #5632459703. Technology is advanced enough that there is no reason for websites that use accounts to refer to me by an assigned user ID number. Also, using e-mail addresses for logging in or in referral URLs is silly as they often change, leaving the user having to fix their URL everywhere on the Internet they put it. While I won't automatically ban a program for doing this, I won't join a program that does this unless an authoritative source recommends it. There are very reputable programs and TE owners that I will make an exception for. Insist on being able to choose a username in nearly every program you join, any number used to refer to you or your account should be entirely transparent to you.
• Banking Credits — Traffic exchanges work best in concert. Fifteen TE's promoting the same page will do better than the sum of fifteen TE's promoting fifteen different pages. Because of this, I cannot join or continue to be a member of TE's that don't allow me to save at least a portion of my credits indefinitely.
• Don't Mess With User Settings — never allow ads (with or without popups) that have the possibility of changing user settings, like window sizes, full screen mode, etc.

—Rodney Lewis; Monday, March 1, 2010

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