Anyone can make a webpage; I challenge you to be a webmaster. To me being a webmaster is not about merely having a website, it is about effectively managing your entire presence in the online world, which is not only Within this volume you now hold in your hands we will explore how to create an effective online presence for your endeavor, whatever that happens to be. What that endeavor actually is will be for you to figure out. Any great ideas I come up with I will keep so I can use myself. Sorry. You may already have some type of largely offline small business or hobby I've seen a whole lot of self-proclaimed entrepreneurs approach the idea of starting/running a business with a greater concern for how they can gain personally than how they can make a valuable contribution to the world. Worse yet, many I have had the great misfortune of knowing and discussing these types of matters with encapsulates the American Dream, makes it available to the whole world The Coca-Cola Company spends somewhere in the neighborhood of $150 million a year on advertising, they show millions of ads to millions of people all the time without having a way of verifying that the viewer has any idea what the ad is all about, the product being sold, etc. Unfortunately today they still don't have this ability even though the technology to do it properly and the business to actually do it (much like the ones listed in the table above) have been around since the turn of the century if not a couple years before. Contemporary GPTREMs have potential fame and fortune in revolutionizing the entire advertising industry lying in wait before them that they barely bother themselves to scratch the surface of. A GPTREM program that used to be ranked number one in the table above, called ReadThemWell.com, is the only one to make people answer questions about the ad they just saw before they get their money, but alas they had server problems and are MIA at present. It concerns me here on the cusp of '04 that there are hundreds of GPTREMs with none of them implementing anything like ReadThemWell.com did! Isn't anybody reading this far? If you are, just humor me by contacting us. In closing, I offer just one of dozens of possible visionary passages I could quote of recent history that have totally thus far seemingly slipped past GPTREM owners. I like it because it's so dated by computer standards (©1999) and where it was published was unrelated to GPTREM or marketing in general, yet it is so relevant to any aspiring Internet marketeer today and will be in the forseeable future. Keep in mind GPTREM, as it is today, was but a glimmer in the eyes of our longest surviving program owners when this was published and that the author even today probably knows nothing of GPTREM, etc. "...the Internet and the ... Web may foretell the most significant impact on commerce and society since the development of the assembly line. Today, businesses can target marketing efforts a[t] mass groups of consumers, interactively fune-tuning the content to meet each group's own specific needs and desires. New channels of sales and product distribution that have been impossible until now, or at least astronomically expensive, can be deployed on the Internet rapidly and economically. [All emphases mine.]" --John Landry of Lotus Development Corporation writing the foreword of TCP/IP For Dummies, 3rd Edition, ©1999, IDG Books Worldwide, page xxi Ask Your Members Questions About The Product/Service Just Shown — this one goes first for good reason, and was already described at great length above. Member Base Filtration — I'm not gonna spend $175 to send an e-mail to all your 20,000 members when it only applies to the tiny handful of people born in September when the moon was full who've ever driven a Ford and eaten a starfruit, but if you tell me you can filter your member base and have the paid e-mail only go to the people matching those very conditions, you might very well ironically get my 175 bucks, and a lot of other peoples' too! Besides, it saves everybody's bandwidth, and, come on, who could argue with that? Internationalization — pretty soon English will be the language of less than half the Internet, and its online popularity will continue to decline proportionately indefinititely, this means with each passing day your unilingual website is available to less and less web surfers Regionalization — Please read the Future of Web Traffic Exchanges, the same applies here Zero Tolerance for Popups — Get the scoop on why popups suck at our page on web traffic exchanges, though don't be overzealous, links that open in a new window aren't popups, also, some folks are very poor and have to sign up for free websites with popups out of their control, be strict but fair. Kill popups with the free Google Toolbar. Don't Mess With User Settings — never ever allow ads (with or without popups) that have the possibility of changing user settings, like window sizes, full screen mode, etc. No Search Links — no searches at lame search engines anyway, just cool ones Minimal Pay — at the very, very least one 2007 valued United States penny for each and every thirty seconds of viewing an ad, I might make it two cents here real soon, so don't rest on your laurels, you know, C.O.L.A. and all) Use Timers For Now — they're absolutely unnecessary if your GPTREM really takes the first rule mentioned here into account, but none of you are doing that yet; until then, human beings need boundaries, such as, knowing how long they ought to view an ad before moving on to their next task Section Table of Contents Stay Far Away From Popups (And Anything Like It)! Why We Don't Use Banner Exchanges Stay Far Away From Popups (And Anything Like It)! For the sake of securing success ethically and honestly, the sanity of your pages' users, and the continuing viability of the Internet as an effective advertising and communications medium, I implore you to forsake popups, popunders, and exit pages of any form whatsoever. Even and especially those annoying little dialog boxes that come up unsolicited, asking you to subscribe to some e-zine or add their URL to your favorites and those new-fangled, more insidious "fly in ads" that don't let you continue doing anything else with your computer until you dismiss them. Popups are an extreme annoyance to most and ethically questionable to many; I find these methods of promotion so offensive I make it a point to close those unwanted windows before they have a chance to pique my interest in something I want and I unwittingly end up supporting the popup industry. Oh, but that's why they've got popup blockers! I hear you trying to argue in vain. The fact of the matter is, no popup blocker I have ever used quite reached perfection. Some freeze the computer for several seconds while blocking unwanted windows; others have been too stupid to tell the difference between a popup and a hyperlink that's supposed to open in a new window when I click on it. And while Firefox (or the Google Toolbar if you must continue using Internet Exploder) does a pretty good job, it's difficult to forsee an end to the 'arms race' between those who devise new methods of displaying popups and those who block them. I am going somewhere with all this: One fundamental concept I believe you must absolutely know of in order to avoid programs and people who will likely fail at this and any other Internet endeavor: Mere hits (and the type of exposure offered by "services" such as popups, unsolicited commercial messaging) are an appalling waste of electricity, bandwidth, and time; hits from people with behaviors that will make your website successful are what really count. For example, as well as avoiding popup and exit traffic exchanges, stay away from so-called "auto hit" programs that do little to nothing to make sure people actually view your web page. Turing Tests—mini-quizzes administered periodically to ensure that a human being, rather than a computer program, is present—are for obvious reasons vital to the effectiveness of a given traffic program. Auto hitters require no one to be present, the user could open their surfpage URL and go to bed, generating worthless hits to your site indefinitely; after all, if you don't end up having to see their ads, they probably don't end up having to see yours. However, even though a traffic exchange program may be following all the rules, it could still be ineffectively delivering traffic. Those who exploit weaknesses in legitimate programs to avoid the actual viewing of pages or abuse their privileges with these programs in any way are truly theives in the worst sense. They ruin it for the hard-working business owners by devaluing their commodity, they ruin it for members by devaluing their work and resources, they ruin it for the public at large by postponing the day this niche industry potentially goes mainstream. Why We Don't Use Banner Exchanges I try to put a lot of work into all my endeavors, I sure don't like seeing my work ruined by others. I'd hate for some poisonous propaganda about the drug war from D.A.R.E. to show up on any of my web sites. Also, I don't want the effect I'm trying to create on a given web page destroyed by some jiggly Flash banner with colors that clash with my page. It does not strike me as a fiscally sound move to create a situation where customers don't want to click on one of the few methods you have for generating revenues, for fear of getting into an infinite popup loop or some other unreasonable annoyance. In an extreme example, you wouldn't want an adult-oriented ad showing up on a website designed for use by children. Many web designers and small businesses on the Web fail to realize the importance of maintaining total contol over the appearance of their establishments, which means total control over every pixel of every page of your website, and control over whether your customer has to pass in front of an x-rated movie theater or a crack house or a beautiful, spacious park on the way into and out of your place. —Rodney Lewis; Monday, March 1, 2010

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